In the past, virtual technologies were mainly used in the gaming industry. Today, this technology is being applied in almost every professional field. One of the primary industries reaping immensely from virtual reality is the real estate industry. The power of virtual reality technology can help real estate agents grow their businesses, offer superior services and gain more clients.
According to Alex Kipman, most clients start their search on the internet, making it vital for realtors to embrace this technology to immerse themselves in a virtual 3D environment. Alex is a technology enthusiast and innovator focusing on virtual reality and other forms of technology. This post covers ways realtors can use virtual reality to improve their real estate business.
Virtual Property Tours
One of the most popular consumer, non-gaming uses of VR is architecture and property showcasing. These can be listings for rent and listings for sale. According to Matterreport, homebuyers are 95% more likely to contact an agent after seeing a real estate listing with a 3D tour. That means your property will likely spend less time on the market when you use 3D than when you don’t.
Alex Kipman also notes that most VR tours lead to faster and better sales, meaning you can sell a home faster and at a higher price. Since most clients may not be residing near the property on sale, VR offers a realistic property tour where they can explore the space, including the size of the rooms.
Virtual Home Staging and Presentation
Property presentation and staging is a critical part of the real estate world. Since it’s pretty difficult to sell an empty property, VR can help you present a house or apartment looking fully furnished, cozy and attractive. This can help you make sales faster with stunning 3D real estate presentations. Alex Kipman recommends using interior design styles to fit the preferences of different potential buyers.
That means understanding the current real estate market to know what buyers want. For instance, most people want homes with modern bathrooms and outdoor kitchens. When you include all these in your presentation, there’s no doubt your property can sell faster or find interested tenants much more quickly.
Selling a property yet to be built is even more difficult than an empty one. However, that is no longer a challenge as you can use VR to show precisely how the property will look once complete. This option can benefit you if you’re a developer looking to sell or rent newly built homes. VR allows you to create a realistic representation of the interior and exterior parts of the properties yet to be built.
Virtual real estate has slowly become an asset in metaverse that can be sold and bought. Due to the increased popularity of concepts like video games, they are becoming more reliable for investment purposes. More people are spending time in virtual worlds. Companies can buy and sell land and rental properties inside virtual spaces, generating revenue.