The world is at a point where we have never had so many avenues to use to create and administer a campaign. Whether it be a sales campaign, campaigning for fundraising, or a political campaign.
The rise of the internet, social media, and cell phone technology has had a massive impact on how people interreact with each other. Conversations are taking place at a phenomenal rate all over the world between people that don’t know one another physically. Using this technology has to be a priority for any business or organization if they want a successful campaign.
Social media
Social media has, in the last 10 years, progressed enormously. Thoughts, ideas, and information can be shared. It is a fantastic platform to use for campaigning. Starbucks: The Unicorn Frappuccino campaign is the most successful social media campaign as of 2020. The ‘Make Poverty History’ campaign in 2005, with stars clicking their fingers to highlight deaths through poverty in third world nations, was run on TV, radio, and cinemas all over the G8 countries, and the impact was major. Now imagine if that campaign was run today on social media. It would be explosive.
SMS (Text) Messaging
Texting is now a word due to its popularity. How can this help with a campaign? There are obvious advantages to having a person’s cell phone number and being able to message them. Political text messaging has been around for a few years now and has proved successful. A person may scroll past an ad on their social media page or class an email as spam, but they will always read a text message to their phone.
The use of email can be a tricky one due to spam filters. If you mail too many people, it will be classed as spam or junk mail, and the majority of your recipients will never see it, and those that do will ignore it. Obtain the emails legitimately and fairly, and they will reach the audience that the campaign is aimed at.
Search engines
There are 68,542 searches on Google per second. This is an amazing number, but what does that mean for a campaign? To get the campaign running, you will need a campaign website that hits up there on the first search page, or the message will not be out there and visible, with potential customers going somewhere else. Employ a professional website designer and then use a reputable SEO (Search Engine Optimization) company to get you on that first page of Google and noticed.
Whether you are a small company or multinational, if you are a major charitable organization, or campaigning for your local youth group, or for election as president of the United States, the use of all the technology we now have at our fingertips needs to be explored and made good use of. This blog post lists just four ways technology can be used for successful campaigns. Employing these will take your efforts to the next level.
