Since the US Farm Bill 2018 was passed and industrial hemp became legal, the cannabis industry has expanded. Consumers are learning about its benefits more every day and the industry is expected to reach $23.7 billion by 2023. So, many entrepreneurs are attempting to open a business in this industry by launching innovative CBD products.

The CBDistillery products can be in the form of tinctures to gummies to pet food or toothpaste. The consumers of this industry belong to all age groups, countries, and even species. This competitive landscape has many brands, big and small, fighting to make a mark in this industry. So, to beat the competition, you need a marketing strategy that differentiates your brand from your competitors.

These strategies will help you grab the attention of prospective customers and hence convert them into loyal customers.

Research about your Consumers & Competitors

You should first research your target audience- are they men, women, people of certain age groups? Understand their needs, expectations, and what kind of product will fulfill those. 

• Audience Research- 

The National Center for Biotechnology Information (NCBI), in their Cross-Sectional Study of Cannabidiol Users, found that nearly 62% of CBD users consumed it to treat a medical condition. The medical conditions mainly include pain, anxiety, and depression. So you can focus on marketing oil that will specifically help customers in these areas. 

Also, that study says that 68% of people use oils, followed by vape and ingestible products. Consider other factors as well like what laws apply where they live? Market research may take time but will give clear directions to your marketing campaign. 

• Competitor Research- 

Take insights into the marketing strategies of your competitors. Find out about their customers, how effective their marketing is, their strength and weaknesses, and their selling point. 

Source

Create a Unique Value Proposition (UVP)

Your UVP states your specialty, what sets you apart from your competitors, why should people buy from you. But how will you set your UVP? Create it thinking about all your brand’s positives in mind, think about the consumer’s pain points, and how your brand can solve it. When you connect this value to the consumer’s problems, you‘ll get a clear proposition. 

A good UVP must be unique, believable, concise, meaningful, and easy to understand. A clear proposition will make it easier for you to define your marketing strategy and communicate with consumers. In addition, you can build messaging that reinforces your brand and UVP, it can be through social media, email newsletters, or blog posts.

While making UVP, keep these points in mind:

• Are your manufacturing or sourcing processes a step ahead of others?
• Do you use proprietary technology when farming the product or preparing the soil?
• Do you provide better customer service than others?

You must do A/B testing to choose the best UVP.

Build an engaging Website

Your website’s content, visuals, and offers should be engaging and speak to your audience. As it is a pretty new industry, people have queries about the usage, benefits, and side effects of your CBD products. Therefore, create a FAQ page to answer common questions & also provide them with a “Contact Us” option to attend to their queries. 

Moreover, you can add product reviews to your website to attract customers to believe in your products. Design messages keeping the consumers’ pain points in mind think from their perspective that will engage them. Also, the “About Us” page should be understandable, easy to learn about your team, your brand, and what you do.

You should have chatbots and live customer service 24/7 to reply to customer queries and problems. Design your website attractively, do content marketing, content titles, and articles should tempt visitors to read more.

Link Building

Link building is the process of gaining a link from one website to yours. Off-site SEO is mainly based on link building. That means your brand’s ranking will be affected by the quantity and quality of the websites that link back to you. Backlinks are important for your business growth as Google uses this as a signal of strength & quality of your website. Remember not all backlinks are equal, those from well-known, trusted sources are more powerful that’s why you should hire a reputed cannabis link building agency to build high-quality links for your website.

The CBD industry is expected to expand more, thus more players will join the fray. The competition will be stiffer, so having a robust marketing strategy will provide your business with longevity and scalability.

Buying diamonds for the first time is such a great feeling. But do you know that there is more to diamond shopping than its look? To make sure you buy the finest of diamonds, it is essential to understand a thing or two about its grades. You must have also heard about diamonds’ cut, symmetry and polish. 

In this article, we are going to give you a quick guide that will help you understand what exactly is diamond polish, symmetry and cut while also informing you why they matter. Let us begin with their definitions: 

The Definition

• Diamond’s Cut: 

As the name suggests, a diamond’s cut refers to its shape. Not just this, the cut also shows how effectively the diamond reflects light to the viewer’s eye. If a diamond is well cut, it will appear brilliant and fiery. On the other hand, if the cut is not up to the mark, the stone will rather look lifeless and dark. For the precise cut, you need excellent artistry and workmanship. They make sure that the cut is perfect and complements with the symmetry, polish to deliver a magnificent diamond. 

The cut grade also considers the design, weight relative to the diameter, girdle thickness, the symmetry and the quality of the polish. 

• Diamond Polish: 

Once the diamond is cut in the desired shape, it is then given a finish to achieve a smooth and glass-like surface. This is what is known as diamond polish. Experts use 10X magnification to take a close look at the diamond to determine its polish rank. 

The magnification also helps in looking for any imperfection left behind by the cutter. Usually, polish marks are not visible to naked eye, especially when you look at single stone diamond ring designs. This is not the same with symmetry. Let us see how. 

• Diamond Symmetry: 

Symmetry in a diamond refers to the arrangement, shape and size of the diamond’s facets. Here, facets are the flat planes that you see on the surfaces of the diamond. In short, symmetry tells you how perfect the diamond’s cut is. It is a subset of cut grade and is often achieved by the cutter to get the most accurate shapes. Any level of asymmetry in the diamond can negatively impact how the diamond reflects light and thus how it shines. 

The Effect of Diamond Cut, Symmetry, and Polish

After reading the definition, you would have got a faint idea of how the cut, symmetry and polish affects a diamond’s look. Each of these elements deeply impact the brilliance of the diamond. When the light strikes a diamond with “Very Good” and “Excellent” quality, the light gets reflected via every facet properly and the maximum amount of the light reflects back out of the crown of the diamond. This gives a scintillating effect and that is the brilliance of the diamond.  

To Sum Up

For thousands of years, diamonds have been loved by people all over the world. And that is why they are now no less than a treasure to possess. This is why whenever you check out designs of your favourite diamond jewellery, make sure you also pay attention to its cut, symmetry and polish. Along with that, also look at the famous 4 Cs (Colour, Clarity, Cut, and Carat) to determine the quality and value of the diamond. These will ensure you get only the best and perfect diamond for your timeless collection.

Driving a truck can provide you with an enjoyable and fulfilling career path. You can make good money as a trucker and see a lot of the US while on your journeys. You will have incredible experiences that are unique to the trucking industry, such as spending the night in your cabin on the side of the road in the middle of the Arizona desert with only the stars lighting the sky. Read on for some truck driving tips to ensure that you get the most out of your career.

Sign up to a trucking load board

As with most industries, you will experience some quieter times. While you might look upon these as an opportunity to spend time at home with family to relax and unwind, you will also probably not appreciate the drop in income, especially when you have bills to pay. Sign up for a trucking load board for a bit of extra work. This will enable you to use your extra capacity to pick up extra truck loads that fill your vehicle, meaning that you will make more drop-offs to bring in extra income.

Maintain your physical health

With long hours spent behind the wheel every day, driving a truck is a very sedentary job. Furthermore, you may not have regular access to cooking equipment while on the road, meaning that your diet might mainly consist of junk food and grease-laden diner meals. These two combined can have a hugely negative impact on your physical health, so it is important that you try to lead as healthy a lifestyle as possible when on the road. Try to factor in some physical exercise every day, perhaps jogging around the truck stop or keeping a few dumbbells in your cabin for an impromptu workout. Also, try to make healthy food choices of simple, nutritious meals consisting of lean meats and fresh fruit and vegetables, such as a turkey salad wrap. 

Avoid distractions

Distractions are the major contributing factor to a vast majority of road traffic accidents every year, so it is important that you reduce your risk by removing distractions and staying entirely focused on the road ahead. Cell phones are a big risk factor for distractions, and as such, you should never use your phone when driving. You should also look to pre-program your radio and GPS before setting off, as fiddling to adjust channels and routes takes your attention away from the road.

Get enough rest

Truckers in the US are restricted by law in how much they can drive and when they need to stop and take a break. For instance, drivers must take a mandatory 30-minute break by their eighth hour of driving. This is to ensure that you are refreshed and alert to avoid accidents due to fatigue. Though they might be tempting to skip when you are behind schedule, make sure that you adhere to these mandatory breaks and get enough rest to prevent fatigue and ensure that you continue to drive fully alert and safely. 

Are you planning to start your bar and restaurant? Then you must be wondering which essential alcohols, spirits, or beers and wines you need to stock for preparing unique cocktails and drinks. So, to stock, you need to understand which are the most popular spirits that are an absolute necessity for your bar and where you can buy these distilled spirits. 

You can find a gin distillery,  tequila distillery, and other spirits at any famous distillery. But before buying, you must know how distilling works. Do you know the difference between a fermented beverage and a distilled beverage? If not, read further to find out. 

How Is Distilled Beverage Different From Fermented Alcohol?

Any fermented beverage has natural sugar, which is further broken down by yeast. However, any distilled beverage goes through many different processes to become the final purified product. The initial process of making any alcoholic beverage is the same. Both types have plant or fruit products that have natural sugar. And when it comes to distilled beverages, once the yeast starts to ferment the natural products, the next step is the distillation.

How Is a Distilled Beverage Made?

Distillation begins with fermentation. A mixture of water, fruit or plant juice is worked upon by adding yeast to make alcohol. Further, different substances require different boiling levels. So, for example, if an alcohol manufacturer is trying to produce distilled gin, they will mostly use wheat, corn, and rye for making the base of it. 

Any spirit will have these three grains to create the base. Further, one can add different ingredients to form other spirits. If you want distilled brandy, you will mostly get it from the pulp of fruits like apricot, grapes, apple, and cherry. 

After the fermentation is completed, the liquid is further distilled in a pot still. The boiling of the fermented liquid makes the alcohol evaporate and leaves behind the remaining water. Then, this evaporated alcohol is stored for the next stage of distillation. The next few steps involve further vaporisation and cooling to get the final concentrated product.  

Once the final product is out, it can be given any flavour, aged as per preference, and filtered. There is no way you can drink distilled alcohol directly, as it is powerful and therefore needs something to dilute it. Meanwhile, depending on the type of spirit being made, some specific flavours are added to it to enhance their taste. 

What Are the Most Common and Popular Distilled Spirits?

Vodka, rum, tequila, brandy, whiskey, and gin are the most consumed distilled spirits you can buy from a distillery. And, if you are looking forward to buying distilled gin at a gin distillery, you will commonly find its ABV strength to be 96%. Liquid ethanol is finally used to make distilled gin. A fun fact that you should know about distilled gin is that it helps clean clogged arteries.

Any standard distilled spirit bottle will contain 40% ABV. You can also find spirits with high or low ABV, but it depends on how concentrated they would like their alcoholic beverage to be. For commercial use, bars and restaurants prefer a moderate ABV percentage that can be mixed with other ingredients to make a mouth-watering cocktail. 

So, now that you have gained enough knowledge about distilled spirits and fermented spirits, you will have better clarity while purchasing them. So, look for a reputed and recognised distillery for getting excellent quality and variety of distilled spirits. 

It is very hard to give a gift to someone who already has everything. However, if you must give a gift, several items are simple but will impact the receiver. One of these items is a wooden clock made from Birch plywood.

Reasons for Giving a Wall Clock as a Gift

Timepieces in the form of a watch or a wall clock are meaningful gifts because they are often necessary. In addition, since society dictates that we keep track of time, a clock will help receivers keep all their appointments. Likewise, clocks are great gift ideas for the following reasons.

Usable. A clock is a safe gift to give, especially to someone who has everything. A home cannot have too many clocks. Likewise, clocks are very useful because they remind people of the time whenever they look at them. There is a saying that even a broken clock tells the right time twice a day.

Minimalist Design. A clock, especially one that is made from Birch plywood, has a minimalist design. This design may be simple and elegant at the same time. Simple enough that it does not have any intricate details, but is elegant because of its simplicity. Likewise, the simple fact of the clock makes it easy to read, even if it does not come with numbers to represent the hours and minutes.

Can Match Any Interior. A simple clock can match any interior design, especially if you are going for a minimalist approach. What is great with a wooden clock is that you can choose to have it stained to a darker tone to match any existing wood accents within your home.

Made from Plywood. Clocks that are made from plywood offer a lot of benefits for the receiver and even the environment for the following reasons:

• Lightweight. Because it is made from Birch plywood, this clock is lightweight and can easily be moved from one position to another. 
• Eco-Friendly. Plywood is made from wood scraps that are bonded together by a phenolic resin or adhesive. Because plywood is made from wood scraps, it reduces the need to cut down new trees. Therefore, clocks made from plywood will be more environmentally friendly than clocks made of solid wood or other materials. 
• Strong and Durable. Plywood is a strong material because the grain arrangement of the wood scraps contained in the inner layers distributes the strength of the wood evenly. Likewise, the phenolic resin used for binding the scraps adds to the wood’s strength and durability. 

Symbolic Meaning. A wall clock is an excellent gift to commemorate a special event in a person’s life. For example, giving a clock as a graduation gift will mark that they have completed a significant part of their life and will become a reminder that they can accomplish anything that they set their hearts on.

Staying Power. A simple yet elegant wooden clock will have staying power. Since your recipients will use them, they would most likely hang these clocks on a wall in a room of their homes. Other gifts that are not useful may be kept stored in the garage or attic and may never see the light of day.

One of the best and intimate reasons for giving a wall clock is that it is something that your receiver will look at and make use of every day. A wooden clock will become a constant reminder of you.

You might know some friends or family members that have liquor cabinets in their homes filled with all kinds of fancy liquor bottles. Since you find their collection interesting, you try to start doing your own, and you happen to come across an advertisement about gin. But before buying them, are you sure that the gin you choose is the right one for you? 

People who are new to buying quality gin, whether for drinking or collection purposes, need to learn how to choose the perfect one. Before you call gin delivery services, you have to ensure that the gin you chose must suit your standards.  Also, it would be best if you consumed it almost immediately. Fortunately, you can learn several tips on how to get the perfect gin.

Everything You Need To Know About Gin

If you are pursuing creating a collection of different types of gin, it would be best to learn more about other brands. In some cases, die-hard people want to learn a lot about gin, and they dedicate most of their time and effort to learning all about it. 

There are online groups dedicated to gin, for which you have to do extensive research if you plan on joining them. However, you can always learn simple things or facts about gin and enjoy drinking it. You can attend a few tasting classes whenever you can to get a feel of the many types of gin that you can buy in the future. 

Start With Affordable Gin

Some people make a mistake when buying gin because they want to get the most expensive one off the shelf right away, thinking it will taste excellent. Remember that every person has a specific taste of what type of gin they like, so it is not guaranteed that an expensive gin will always taste great. 

It is always best to start buying affordable gin because you get to experience the different flavours without spending tons of money that you will regret later on. There are many gin delivery services available. You may call and try out some of their gin. You might even like the lower-priced gin more than the expensive ones. 

Label and Bottle Design Matters

If you want to focus more on collecting gin rather than drinking them, you may want to focus on the aesthetic parts, such as the bottle and label design. When you start placing them on your shelves or in a liquor cabinet, you have to ensure that all of them fit well together. Note that some gin bottles have over-the-top designs, which may not look great with the other gin bottles. 

If you are a Taurus, you might be wondering who is your ideal match when it comes to horoscope and zodiac compatibility. For those who use horoscopes to tell them information regarding their personality, their future, their past, and what they can expect from a partner, using compatibility charts and comparisons is a great way to figure out who will become your best friends and who will make the best partner for your personality type.

For example, some signs are highly compatible while others are not. Since each sign has its own elements, such as air, wind, earth, or fire, you will find that some signs are not compatible with one another. Some horoscopes say that two water signs should not go together, whereas others recommend that two air signs together, like two Aquarius people, would make the ideal couple.

Let’s see what signs are the most compatible with the Taurus zodiac sign and why!

Curious which sign is most compatible with Taurus? Use soulmatetwinflame.com to find out!

First, what is a Taurus? Taurus is between April 20 and May 20, with Venus as the ruler planet, fixed quality, colors being green or pink, and the element being Earth. The strengths of a Taurus is the reliability of the person, devotion, responsibility, stability, practicality, and patience. Unfortunately, the weaknesses of a Tarurus zodiac sign include stubbornness, possessiveness, and lack of compromising with a partner.

A Taurus typically likes activities such as manual labor jobs, working with their hands, building things, romantic gestures, music, and cooking, whereas they dislike complicated plans, sudden changes without warning, and insecurities. Taurus are known for being practical, level-headed, and consider touch the most important one of the five senses. 

Since Taurus is an Earth sign, they typically find it easy and less complicated to connect with other Earth signs who see things as practical and straightforward, such as Virgo or Capricorn. When it comes to love, the ruler of Taurus is Venus, making Taurus people excellent cooks and artists, along with being fiercely loyal to their partner. 

The most compatible signs with Taurus are either Cancer, Virgo, Capricorn, or Pisces. Unfortunately, the least compatible sign with Taurus in terms of partners or friendships is Leo and Aquarius. If you look at the sun signs, you can get a good idea of what will be compatible and what will not – although this is just an overview. 

You can also dive deeper into Taurus compatibility by seeing who is most compatible with Taurus men, Taurus women, and Taurus men/women with each Zodiac sign to read an in depth analysis of why they may or may not be compatible with one another in the long run. Use soulmatetwinflame.com to see who exactly a Taurus will be compatible with!  

Conclusion

Using a horoscope from soulmatetwinflame.com can help give you a good idea of compatibility with the Taurus zodiac sign! Since Taurus is an Earth sign, they usually connect well with other Earth signs who view practicality and stability as important themes in their life. Consider matching a Taurus with a Virgo or Capricorn to get the best relationship results!